Context
Explain the project situation clearly.
A professional way to frame packages, starting points and custom scope.
Publish prices only when the business can honor them.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Packages need clear deliverables.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Show optional work separately.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Clarify what review rounds mean.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Mention third-party costs when relevant.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Do not manufacture urgency or crossed-out pricing.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Explain when a tailored estimate is needed.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Use actual business terms in production.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.