Context
Explain the project situation clearly.
Selected work presented with context around challenge, process and deliverables.
Show projects that reflect the work you want more of.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Explain the challenge instead of only showing visuals.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Summarize key decisions and constraints.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Make the actual output clear.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Do not fabricate results or client performance.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Show authentic work or properly licensed placeholders.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Help prospects understand what was involved.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Close each case with a useful next step.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.