Plan
Make the purpose and audience clear.
Practical training, etiquette and academy content.
Explain who each program or class is designed for.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.

Publish class times only from a maintained source.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.
Use verified staff information and credentials in production.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.

Explain attire, equipment, etiquette and communication.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.
Avoid guaranteed belt, competition or self-defense outcomes.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.

Show mats, changing areas and access information.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.
Give students and families a clear contact route.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.

Connect availability and notices to an actual workflow.
Make the purpose and audience clear.
Show how the academy actually operates.
Keep schedules and information maintained.