Context
Explain the project situation clearly.
A clear workflow from discovery and scope through review and handoff.
Start with the problem and desired outcome.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

List deliverables, boundaries and dependencies.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Explain how work moves from start to finish.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Define feedback and revision handling.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Use realistic estimates only after scope is known.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

State file, license and handoff terms accurately.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.
Use real channels and response expectations.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.

Make enquiry or booking paths obvious.
Explain the project situation clearly.
Show what the client needs to understand.
Make the path forward practical and specific.