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Ecommerce StoreJournal
Northstar Commerce Journal · Feature

How mixed commerce changes the way you design a storefront.

Physical products and digital downloads can share a brand without sharing every operational rule.

Nexolume Ecommerce

The most useful approach keeps discovery and design cohesive while letting each commerce engine handle the checkout and fulfillment flow it was built for.

Start with the product model, then choose the engine.

Physical inventory, shipping and variations naturally fit WooCommerce; downloadable assets and license-like delivery flows naturally fit EDD.

Nexolume Ecommerce
Unified design does not require unified transaction mechanics.
Nexolume EcommerceNexolume Ecommerce

Keep checkout native and the customer experience consistent.

Physical commerce

WooCommerce

Active · catalog, cart and checkout ready

Digital commerce

Easy Digital Downloads

Active · downloads and digital checkout ready

Store model

Physical, digital or mixed

Switch the merchandising emphasis without rebuilding the theme.

Nexolume EcommerceNexolume Ecommerce

Then connect merchandising, content and fulfillment around the same promise.

Build the store model that fits your catalog.

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