Start with the product model, then choose the engine.
Physical inventory, shipping and variations naturally fit WooCommerce; downloadable assets and license-like delivery flows naturally fit EDD.
Physical products and digital downloads can share a brand without sharing every operational rule.

The most useful approach keeps discovery and design cohesive while letting each commerce engine handle the checkout and fulfillment flow it was built for.
Physical inventory, shipping and variations naturally fit WooCommerce; downloadable assets and license-like delivery flows naturally fit EDD.

Unified design does not require unified transaction mechanics.


Active · catalog, cart and checkout ready
Active · downloads and digital checkout ready
Switch the merchandising emphasis without rebuilding the theme.

