Coaching team

Different specialists, one shared standard for clear programming and useful feedback.

Choose a coach by goal, but expect the same process: assess, plan, coach, review and adjust.

Bodybuilding coach leading a training session
Head coach

Victor Hale

Head coach and contest preparation

Leads stage-prep timelines, advanced hypertrophy programming and coach reviews.

Level 4 Strength Coach · 12 years

Head coach
Strength performance coaching in the gym
Performance

Mason Reid

Strength performance

Coaches squat, bench and deadlift technique, intensity planning and peaking blocks.

Strength Coach · 9 years

Performance
Hypertrophy coaching during a working set
Foundation

Leon Brooks

Foundation and hypertrophy

Helps newer members learn the floor, build training confidence and progress volume sensibly.

Coach · 7 years

Foundation
Bodybuilding posing practice with coach
Presentation

Aisha Grant

Posing and movement quality

Supports posing practice, presentation, mobility and return-to-training progressions.

Posing Coach · 8 years

Presentation

Experience you can verify

The team combines floor coaching, programme design and competition support.

36+

Combined coaching years

Experience across beginner, performance and stage-prep work.

14

Relevant certifications

Strength, nutrition, posing and movement qualifications.

1:12

Maximum coached ratio

Coaches have time to watch working sets.

4

Formal reviews yearly

Long-term members receive regular programme checkpoints.


Bodybuilding strength training in the gym
Coaching on the floor

A coached block is not a group class.

Members follow their own written programme while a coach watches execution, manages the training environment and gives specific feedback. The aim is independent training with reliable support, not dependence on constant instruction.

Plan

Before the set

Clarify load, reps and the main technical focus.

Watch

During the set

Observe execution without unnecessary interruption.

Review

After the set

Give one or two useful cues and record changes.

Progress

Across the block

Adjust only when evidence supports a change.


Coaching standards

What every member should receive, regardless of programme level.

01

Clear explanations

Understand why an exercise, progression or change is included.

02

Specific feedback

Receive cues linked to the set you just completed.

03

Realistic expectations

Timelines are based on training history, recovery and available time.

04

Professional referrals

Medical, physiotherapy and specialist nutrition needs are referred appropriately.


Working with a coach

The route from first conversation to an updated training block.

01

Discuss the goal

Clarify the outcome and timeline

Share training history, current schedule and relevant limitations.

02

Complete a movement review

See current execution and confidence

Use practical lifts rather than tests designed to impress.

03

Start the written block

Train with coaching support

Record useful numbers and technique notes across the block.

04

Review the evidence

Choose the next priority

Keep, adjust or replace work based on progress and recovery.


Find the coach who fits your goal

Tell us what you want to improve and how often you can train.

The team will recommend the right coach, programme and first session without pushing a higher-level service than you need.