Junior Development

Elite Pathways

Seasonal Camps

Academy coach giving technical instruction

Qualified professionals, one development philosophy

Meet the coaches behind every athlete’s pathway.

Sport specialists, physical preparation staff and athlete-support professionals working together around clear standards.

Sofia Rahman, Academy DirectorAcademy Director

Leadership

Sofia Rahman

Development should be ambitious, safe and understandable.

Sofia leads the academy-wide pathway, coach education and parent review process. Her role is to ensure that every sport follows consistent principles while coaches retain the freedom to meet individual needs.

UEFA A LicenceYouth Development MScSafeguarding Lead
“Our job is not to rush athletes. It is to give them the right challenge at the right time.”

Specialist team

Coaches for every stage of development

Each profile combines technical expertise with age-appropriate coaching experience.

Daniel Cole
Head of Foundation

Daniel Cole

Movement literacy, confidence and multi-sport discovery for ages 5 to 10.

  • Foundation specialist
  • 10 years coaching
Marcus Bennett
Performance Lead

Marcus Bennett

Athletic development, competition planning and performance pathway support.

  • Strength and conditioning
  • Performance testing
Leila Morgan
Football Development Coach

Leila Morgan

Technical development, game understanding and team culture.

  • UEFA B Licence
  • Girls pathway lead
Carlos Reed
Basketball Program Lead

Carlos Reed

Footwork, shooting development and decision making under pressure.

  • National coaching award
  • Junior competition lead
Marco Silva
Tennis Program Lead

Marco Silva

Technical foundations, tactical development and match preparation.

  • LTA Level 4
  • Competition coach
Amina Patel
Athlete Wellbeing Coach

Amina Patel

Confidence, communication, transition support and parent guidance.

  • Sport psychology MSc
  • Wellbeing coordinator

Coaching standards

What every athlete should experience

01

A clear session purpose

Athletes understand what they are learning and why it matters.

02

Individual feedback

Coaches balance group flow with practical, personal guidance.

03

Appropriate challenge

Tasks stretch the athlete without creating unsafe or avoidable pressure.

04

Positive communication

Language remains respectful, specific and focused on learning.

05

Visible progression

Milestones and reviews create a clear route to the next stage.

06

Safeguarding first

Wellbeing and professional boundaries are non-negotiable.

Integrated support

Coaches do not work in isolation.

Technical staff collaborate with physical preparation, wellbeing and operations specialists to support the whole athlete.

SC

Strength and Conditioning

Movement quality, speed, strength and workload planning.

WB

Wellbeing Support

Confidence, communication and healthy performance habits.

PR

Parent Relations

Schedules, updates, review meetings and practical guidance.

24Hours of internal coach development each term

Coach education

Learning is expected from the staff too.

Termly workshops, session observations and shared planning ensure that the academy model keeps improving.

  • Peer session observations
  • Safeguarding refreshers
  • Technical workshops by sport
  • Athlete feedback review

Coach questions

What parents often ask

Are all coaches background checked?

Yes. Coaches complete required background checks and safeguarding training before working with athletes.

Will my child have the same coach each week?

Programs have a consistent lead coach, supported by specialist staff where needed.

How is feedback shared?

Coaches use in-session guidance, term summaries and scheduled parent reviews.

Can I speak with a coach before enrolling?

Yes. A campus visit or trial gives families an opportunity to meet the relevant staff.

Meet your pathway coach

Start with a conversation and trial session.

We will introduce the right coach for the athlete’s age, sport and goals.