Plan
Know the audience and information need.
Player-development pathways, training information and age-group structure.
Show actual age-band structure.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Explain development principles at a high level.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Publish real sessions only when confirmed.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Avoid fake trial dates or guaranteed selection.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Link to actual club safeguarding policy if applicable.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Give practical communication and attendance guidance.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Explain pathways without promising outcomes.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Keep academy contact details clear.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.