Plan
Know the audience and information need.
Routes, training, equipment and club-culture content.
Make pace, distance, terrain and rider expectations easy to understand.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Keep distance, elevation, surface and meeting points factual.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Show development without guaranteed performance claims.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Provide practical safety, equipment and communication information.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Social riders, developing riders and event participants have different needs.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Dates, registration and route details should be current.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.
Link weather, route and urgent updates to official club communication.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.

Avoid invented results, rankings, testimonials or availability.
Know the audience and information need.
Use real schedules, rosters and club data.
Keep the next action or contact route clear.