HERCULESSports Charity
DonateRegistered charity no. 1184026
Cost, reach and retention, side by side.
These are last year’s audited figures. Retention means the share of children still attending twelve months later, which we think matters more than sign-ups.
| Programme | Children reached | Cost per child | Retention at 12 months | Share of spend |
|---|---|---|---|---|
| Football foundationEleven partner clubs | 520 | £114 | 71% | 34% |
| Kit bankDonated and new kit | 900 | £24 | n/a | 16% |
| Minibus routesThree estate routes | 210 | £186 | 78% | 23% |
| Learn to swimTwo council pools | 180 | £128 | 64% | 13% |
| Girls athleticsResponse to age 13 drop-off | 140 | £126 | 69% | 10% |
| Coach bursariesLevel 1 and 2 | 34 coaches | £180 | 88% | 4% |
Last financial year.
1,412Children took part
72%Still attending after a year
£97Average cost per child
£0Public donations spent on overheads
How we measure
Registers, not estimates.
Partner clubs submit attendance registers each term. We report the children who kept turning up, not the children who signed up once.
- Termly registers from every partner club
- Retention measured at twelve months, not twelve weeks
- Accounts independently examined each year
- Programmes closed if cost per child rises without reason
- CollectRegisters submitted at the end of each term.
- CheckCross-referenced against club membership lists.
- PublishFull figures in the annual report, including what failed.
About these figures
Are these audited?
The accounts are independently examined. Attendance figures come from partner club registers.
Why is kit bank retention not shown?
It is an one-off distribution rather than ongoing participation, so retention does not apply.
Do you publish failures?
Yes. Two programmes were closed in the last three years and both are covered in the annual report.
Next step
Read the full annual report.
Ask us for a copy, or any figure behind the table above.