Football staff · Performance · Player care
A connected coaching team from first touch to first team.
Meet the football, academy, goalkeeper, performance and player-care specialists responsible for the club pathway.
Head Coach
Daniel Mercer
Daniel leads the first-team game model and connects senior football with the academy transition pathway. His approach combines clear principles with space for intelligent player decisions.
“Players improve fastest when expectations are clear and feedback is specific.”
Coaching staff
Specialists working from one club plan.
Sofia Ramos
Curriculum, phase leads, player reviews and parent communication.
Carlos Mendes
Strength, speed, recovery and return-to-play integration.
Aisha Khan
Handling, positioning, distribution and goalkeeper psychology.
Marco Ferrer
Schools, open football, coach mentoring and inclusive participation.
Coaching departments
Every player receives support beyond the session plan.
Football Coaching
Technical, tactical and position-specific development.
Performance
Strength, speed, conditioning and load management.
Medical
Assessment, rehabilitation and return-to-play coordination.
Player Care
Welfare, safeguarding, education and family support.
Coaching standards
What every Athlorix session should include.
Clear Objective
Players understand the football problem being trained.
High Activity
Session design maximises useful touches and decisions.
Specific Feedback
Coaches explain what happened and what to try next.
Player Voice
Questions and reflection are part of the learning process.
Coach development
Better coaches create a stronger pathway.
Staff attend internal workshops, observe other age groups and review session design throughout the season.
Player support
Who to speak to when a player needs help.
Football Question
Age-group coach or phase lead.
Schedule or Selection
Team administrator or head coach.
Injury or Return
Medical and performance staff.
Welfare Concern
Club safeguarding lead.
Coach FAQs
How the coaching team works.
Are all coaches qualified?
Each role has a minimum qualification, safeguarding and background-check requirement appropriate to the age group.
Can parents contact coaches directly?
Yes, through the published communication process, while urgent welfare issues use the safeguarding route.
How often are players reviewed?
Review frequency varies by phase, with formal feedback supported by ongoing session notes.
Does the club offer private coaching?
Yes, subject to staff availability and alignment with the player’s main programme.
Meet the team