Independent sports writing since 2012.
No wire copy, no rewritten press releases. Every piece here is reported or written by someone on the masthead, and corrections are published in full.
- 2012
Started as a weekly newsletter
Two writers, one email a week, about four hundred readers.
- 2015
Moved to daily publishing
A small newsroom and the first paid subscriptions.
- 2018
Long-form features launched
Monthly reported pieces, some taking six weeks to research.
- 2022
Reader-funded model
Advertising dropped in favour of subscriptions, so coverage answers to readers.
- Today
Nine writers, five sports
Daily news, weekly analysis and a monthly long read.
What we publish.
Reported, edited, corrected.
Every article passes an editor before publication. When we get something wrong we correct it at the top of the piece and say what changed.
- No sponsored content or affiliate links
- Sources named unless there is a clear reason not to
- Corrections published openly, not quietly edited
- Funded by readers, not advertisers
- ReportInterviews, data and documents gathered first.
- EditA second pair of eyes on structure, fairness and accuracy.
- PublishWith byline, date and a correction log if needed.
About the magazine
Who owns the magazine?
It is independently owned by the founding editors, with no outside investors.
Do you accept press trips?
No. Travel and tickets are paid for by the magazine.
How do I pitch a story?
Email the editors with a short outline. We reply to every pitch, usually within a week.
Read what we are working on.
Subscribe for the weekly edition or send us a pitch.